Key takeaways
- Build a prompt library. Document what works.
- Lock in constants: style, lighting, colour. Then add variables.
- Reference images and negative prompts improve consistency.
Getting consistent AI images requires consistent prompts. Here are tips we use to keep output on-brand.
Build a prompt library
Document what works. Create templates for different asset types: product shots, lifestyle, backgrounds. Reuse and refine.
Lock in the constants
Start every prompt with: style, lighting, colour palette, mood. 'Professional product photography, soft lighting, neutral colours, clean.' Then add the variable: the product, the scene.
Use reference images
Upload your best past work. 'In the style of [reference].' The AI will lean toward it. It's the fastest way to consistency.
Negative prompts
Many tools let you specify what to avoid. 'No text, no watermarks, no cluttered backgrounds.' Use them to reduce bad outputs.
FAQs
Same base prompt, swap the product variable. Keep the style consistent.
Tighten the constants. Add more reference images. Some tools are better than others for consistency.