Key takeaways
- Read the licence for your tool. Terms vary widely.
- Check commercial use rights for your specific use case.
- Avoid trademark and likeness issues. When in doubt, get legal advice.
AI image tools are powerful, but the legal landscape is still evolving. Here's what to know about rights, licensing, and protecting yourself when using AI-generated imagery.
Read the terms
Every tool has different terms. Some grant full commercial rights. Others have restrictions. Some require attribution. Read the licence for your specific tool before you publish.
Commercial use
Most major tools now offer commercial licences for generated images. But check: does it cover advertising, marketing, and resale? Some don't.
Input and output
If you upload reference images, make sure you have rights to them. Don't use copyrighted images as training input. And be aware that some tools train on their users' output—check if that affects your rights.
Trademark and likeness
Avoid generating logos or imagery that could infringe trademarks. Be careful with real people's likenesses—AI can produce convincing fakes. Legal risk is real.
FAQs
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