Key takeaways
- Strong concept first. AI produces variations, not ideas.
- Plan for platform-specific formats from the start.
- Quality control every clip. Test, then scale winners.
Social video ads need volume. Different formats, lengths, and hooks for different platforms. AI can generate variations at scale—but you need a process to keep quality high and stay on brand.
Start with a strong concept
AI amplifies a good idea; it doesn't create one. Nail the message, the hook, and the visual direction first. Then use AI to produce variations: 15s, 30s, square, vertical.
Platform-specific formats
Reels, TikTok, Stories, and feed ads all have different specs and rhythms. AI can resize and reformat, but the edit may need tweaking. Plan for platform-specific versions from the start.
Quality control
Review every clip before it goes live. Check for artefacts, off-brand moments, and sync issues. A quick human pass saves you from embarrassing placements.
Test and iterate
Use AI to create A/B variants: different hooks, CTAs, or visuals. Run small tests, see what performs, then scale the winners. AI makes iteration cheap.