Key takeaways
- Generate with AI, curate with humans. Never publish raw output without review.
- Brand guidelines and reference clips keep AI output consistent.
- Best for: short-form clips, localisation, A/B tests, rapid iteration.
AI can generate video—but raw AI output often looks generic or off-brand. The trick is using AI for volume and humans for quality control. We've built workflows that produce dozens of clips a month without sacrificing the finish.
Generate, then curate
Use AI to create variations: different angles, scripts, styles. Then have a human review, select the best, and refine. AI gives you options; humans make the call. Don't publish raw output without a quality pass.
Brand consistency
Feed AI your brand guidelines: colours, fonts, tone, reference clips. The more specific your prompts and references, the more consistent the output. Build a library of approved styles and reuse them.
Where AI helps most
- Short-form social clips from longer content
- Localised versions of the same ad
- A/B test variations
- Rapid iteration on concepts
AI produces volume. Humans ensure it's on-brand and worth watching.
FAQs
With a solid workflow, 20–50 short clips per month is achievable. Quality depends on the human review step.
Check the terms of your AI video tool. Most commercial licences allow business use, but read the fine print.
Yes. Many platforms accept AI-generated content for ads. Just ensure your tool's licence allows commercial use and that the final output passes platform review.