Key takeaways
- Generate in batches with AI. Curate with humans. Deliver in the right formats.
- Never publish without quality control. Reject and refine.
- Feedback loops improve the next batch.
We use AI to generate video at scale—but we never let it go out the door without human review. Here's our workflow: generate, curate, deliver.
Generate
AI produces variations: different clips, lengths, styles. We feed it brand guidelines and reference content. We create batches, not one-offs.
Curate
Humans review each clip. We reject off-brand, artefact-heavy, or off-message output. We select the best and sometimes refine in editing tools.
Deliver
Final assets go out in the right formats for each platform. We track what works and feed that back into the next batch.
AI produces volume. Humans ensure quality. The workflow is the product.
FAQs
We use a mix of tools depending on the project—Runway, Synthesia, Pika, and others. The landscape changes fast.
With our workflow, 20–50 short clips per month is typical. More for simpler formats.