Key takeaways
- Match the calendar to your capacity. Consistency beats ambition.
- Batch and repurpose. One piece = many posts.
- Theme days reduce decisions. Buffer keeps things flexible.
A content calendar should reduce stress, not create it. The goal is consistency without overwhelm. Here's how to build one that's sustainable.
Start with capacity
How much can you realistically produce per week? Be honest. It's better to post 2 times a week consistently than to plan for 5 and burn out.
Batch and reuse
Create content in batches. One long-form piece can become 5 social posts. A webinar becomes clips, quotes, and recap posts. Repurpose everything.
Theme days
Monday tips, Wednesday behind-the-scenes, Friday customer spotlights. Themes reduce decision fatigue and give your audience something to expect.
Leave buffer
Don't fill every slot. Leave room for reactive content—news, trends, or something that just happened. Rigid calendars break.
FAQs
2–4 weeks is a good balance. Enough to batch, not so far that you're stuck with outdated content.
Notion, Airtable, or a simple spreadsheet. Scheduling: Buffer, Hootsuite, or native tools. Keep it simple.