Key takeaways
- Map the journey first. Design supports it.
- One primary action per section. Clear hierarchy.
- Reduce friction. Test. Iterate.
A beautiful site that doesn't convert is a missed opportunity. Conversion-focused design puts the user's journey first: clear path, minimal friction, and every element working toward a goal.
Map the journey
Where do users land? What do they need to see to take the next step? Map it before you design. The layout should support the journey, not fight it.
Hierarchy and clarity
One primary action per section. Clear headlines that state the benefit. Supporting copy that builds trust. No competing CTAs. Guide the eye.
Reduce friction
Shorter forms. Fewer clicks. Faster load times. Every extra step loses people. Audit your funnel and cut what you can.
Test and learn
Design is a hypothesis. A/B test headlines, layouts, and CTAs. What works for one audience may not for another.
FAQs
Start with the biggest drop-off points. Where do people leave? Test there first.
Often yes. Copy, CTAs, and form length can move the needle. Bigger changes need bigger updates.