Key takeaways
- Drone footage shows context, scale, and setting—things ground photos can't.
- Listings with drone video get more views and often sell faster.
- Use licensed operators, get permits, and plan shots to match the property.
Property listings with drone footage get more views, more enquiries, and often sell faster. It's about showing context, scale, and the full picture that ground-level photos can't capture.
What drone shots add
Aerial views show the property in its setting: neighbourhood, gardens, parking, access. For land and rural properties, they're essential. For urban flats, they reveal roof terraces, views, and layout. Buyers want to imagine themselves there; drone footage makes that easier.
The numbers
Listings with drone video get significantly more engagement. They stand out in search results and on portals. For high-value properties, the cost of a professional drone shoot is a fraction of the marketing budget—and it pays back in faster sales and better offers.
Do it right
- Use a licensed, insured operator
- Get the right permits for the location
- Plan the shots: approach, elevation, key features
- Match the style to the property—cinematic for luxury, clean for family homes