Key takeaways
- Complete every section: name, category, address, hours, description, services, photos.
- Reviews and responses build trust and influence ranking.
- Regular posts keep the profile active and signal relevance to Google.
Your Google Business Profile is often the first thing people see when they search for you locally. A complete, optimised profile ranks better and converts more. Here's what to get right.
Basics
- Business name exactly as it appears in the real world
- Correct category (primary + secondary if relevant)
- Full address with correct postcode
- Phone number and website
- Opening hours—and special hours for holidays
Content that converts
Add a business description with keywords people actually search for. Use the services section to list what you offer. Add photos: exterior, interior, team, products. Google rewards fresh, relevant content.
Reviews
Reviews matter for ranking and trust. Ask happy customers to leave one. Respond to all reviews—especially negative ones—professionally and promptly. It shows you care and gives you a chance to fix issues.
Posts and updates
Regular posts (offers, updates, events) keep your profile active. They don't need to be fancy—a simple update with an image and a call to action is enough. Consistency beats perfection.