Key takeaways
- Posts and photos: weekly or bi-weekly. Hours and services: as needed.
- Respond to every review. Fix issues quickly.
- Assign ownership. Consistency beats perfection.
A Google Business Profile isn't set-and-forget. Regular updates keep it fresh, signal relevance to Google, and give customers accurate information.
Weekly or bi-weekly
- Posts: offers, updates, events
- Photos: new products, team, events
- Q&A: answer new questions
As needed
- Opening hours: especially for holidays
- Services: when you add or change offerings
- Description: when your positioning changes
Ongoing
Respond to every review within 24–48 hours. Monitor for incorrect info or duplicate listings. Fix any issues quickly.
Who does it
Assign someone. Or use a tool. Consistency matters more than perfection.
FAQs
At least one a week. More if you have the content. Even simple updates help.
Yes. Tools like Buffer, Hootsuite, or Birdeye support GBP posting. Or use Google's native scheduling.