Key takeaways
- Ask at the peak moment—right after a positive experience.
- Send a direct link. One click. No friction.
- Never incentivise. Respond to every review.
Google reviews build trust and influence local rankings. But getting them consistently takes a system—not just hoping happy customers will remember to leave one.
Ask at the right moment
Right after a successful delivery, a resolved support ticket, or a positive interaction. When satisfaction is high and the experience is fresh. Don't wait weeks.
Make it easy
Send a direct link to your Google review form. One click, no searching. Include it in post-purchase emails, receipts, or a follow-up message. Reduce friction to zero.
Don't incentivise
Offering rewards for reviews violates Google's guidelines and can get reviews removed. Ask genuinely. Explain why it helps. That's it.
Respond to everything
Thank people for positive reviews. Address negative ones professionally and promptly. It shows you care and gives you a chance to fix issues publicly.