Key takeaways
- Natural flow, good lighting, key features. 1–2 minutes for most.
- Avoid over-editing and generic production. Let the property shine.
- Adapt for platform: short for social, longer for portals.
Property videos can make or break a listing. The right approach showcases the property and tells a story. The wrong approach wastes time and money.
What sells
- Natural flow: walk-through that feels like a viewing
- Good lighting: bright, inviting spaces
- Key features highlighted: kitchen, views, outdoor space
- Right length: 1–2 minutes for most properties
- Drone for context: setting, gardens, approach
What doesn't
Over-edited, flashy effects. Dark or poorly lit rooms. Generic music that feels like a car ad. Videos that drag on. Buyers want to imagine themselves there—not be distracted by production.
Platform-specific
Social needs short, punchy clips. Portals can take longer. Have a master cut, then adapt for each channel.
FAQs
1–2 minutes for the main cut. 15–30 seconds for social clips.
Not every one. But for houses with land, views, or outdoor space, it adds a lot.