Key takeaways
- Define the goal first: leads, awareness, community, or sales.
- Focus on one or two platforms where your audience actually is.
- Content that converts: education, social proof, clear CTAs, consistency.
Posting for the sake of posting doesn't work. A social media strategy that converts starts with a clear goal: leads, awareness, community, or sales. Everything else—platforms, content, frequency—flows from that.
Start with the goal
What do you want social to do? If it's leads, focus on platforms where your audience is and content that drives them to a form or a call. If it's brand awareness, volume and reach matter more. If it's community, engagement and conversation come first.
Pick one or two platforms
Most small businesses spread themselves too thin. Better to do LinkedIn and one other well than to have a presence everywhere with no impact. Where does your audience actually spend time? Double down there.
Content that converts
- Educational content that builds trust
- Social proof: testimonials, case studies
- Clear CTAs that lead to a next step
- Consistency over perfection—regular posting beats occasional polish
Strategy before tactics. Know what you want, then figure out how to get there.
FAQs
It depends on the platform. LinkedIn: 2–3 times a week. Instagram: daily or more for Reels. Consistency matters more than volume.
Organic builds slowly; paid accelerates. Start with a small budget to test. If it converts, scale. If not, refine before spending more.
Go where your audience is. B2B often leans LinkedIn. B2C varies by product. Check your analytics and ask your customers where they spend time.