Blog · Sun 4th Jan, 2026

Sprint Planning for Non-Technical Founders

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Key takeaways

  • Sprints are fixed periods with committed work. Review at the end.
  • Stories = user value. Points = relative effort. Velocity = predictable output.
  • Prioritise, unblock, and review. That's your role.

Sprint planning can feel like a foreign language. Stories, points, velocity—what does it all mean? Here's a plain-English guide for founders who need to work with dev teams.

What a sprint is

A fixed period—usually 2 weeks—where the team commits to a set of work. At the end, you have something to review. It's a rhythm that keeps progress visible and predictable.

Stories and tasks

A story is a unit of work from the user's perspective: 'As a customer, I want to reset my password so I can log in again.' Tasks are the technical steps to get there. Stories get estimated; tasks get done.

Points and velocity

Points are relative estimates of effort—not hours. A 2-point task is roughly twice as big as a 1-point task. Velocity is how many points the team typically completes per sprint. It helps you plan.

What you need to do

  • Prioritise the backlog—what matters most?
  • Be available for questions—blockers need quick answers
  • Review at the end of each sprint—feedback shapes the next one

FAQs

Two weeks is common. Shorter for fast-moving teams; longer for complex work. Consistency matters more than the length.
It happens. Incomplete work goes back to the backlog. Don't extend the sprint—keep the rhythm.

Building software and need clarity?

We work with founders to plan and deliver.